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Clog Rendering - Download as PDF File .pdf) or read online. rendering. CLOG: Rendering. May, K.; Hout, J. .., zuletzt, zuletzt geprüft am Lordick, D. April 25, | Author: Cinthya Hernandez | Category: N/A. DOWNLOAD PDF - MB. Share Embed Donate. Report this link. Short Description. rendering.

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CLOG: Rendering is, in my opinion, the best issue yet. Through dozens of fascinating, concise articles and a handful of illustrative, quirky. sure on the internet and social media sites, photo-realistic render- ings have grown “Rendering” CLOG) This chapter discusses the idea of balancing and. CLOG explores, from multiple viewpoints and through a variety of means, a single CLOG: Rendering Add to My Reading List. Clog. From the Publisher.

Typically a perspectival image that can be understood without any knowledge of architectural drawing conventions, the rendering derives power from its accessibility to a wide audience-hence its crucial role in design competitions, client presentations, press releases, and other such public forums. While these architectural visualizations are certainly nothing new, advances in software and hardware have enabled renderings to be made faster and more realistic than ever before. This presents both an opportunity and a challenge. On the one hand, design concepts can now be tested and conveyed with an unprecedented degree of visual accuracy. Conversely, whether through omission, extreme dramatization, or even intentional fakery, architects now have the ability to realistically depict the impossible. Furthermore, both clients and public are beginning to expect photorealistic imagery even at the earliest stages of a project, when supposed 'realism' can oftentimes belie the fundamentally speculative nature of design. Given the importance of these images in mediating between architects and the people they ultimately serve, CLOG will critically assess the state of renderings today.

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The goal then is to have a rendering that conveys the central point of the project, while still leaving room for debate. Indeed, technology has been created that allows for renderings so real, it is often difficult to distinguish the rendered building from its neighbors; perhaps this technology, which gives clients an honest replica of what to expect, could become the norm Reidel Or perhaps the rendering as we know it will become obsolete, and this debate will take on a different form.

As Thomas Lozada writes, the future could easily hold multimedia renderings that utilize augmented reality - allowing us to see and experience a potential building as if it were already built Or, as Jon Brouchoud suggests, renderings could become infinitely potential, as we begin to create virtual office buildings, homes, etc.

Either way, CLOG: Rendering offers us a fascinating look at the rendering, a remarkable lens that reveals how we perceive architecture as it is - and how we think it should be. You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users. About Contact Submit Advertise.

Clog Rendering

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About this author. Vanessa Quirk. See more: Read comments. Diagrams are representational and are able to exist separate from what they represent. They expand and clarify something for a specific audience. Avant-garde architecture today should serve as an expansion of the radical culture of Archigram for contemporary society. Therefore, it is more appropriate that the representational nature of a diagram, not a mimicking hologram of Archigram, be given a substantial investigation.

Discussion of Vocabulary Architectural history and theory require a certain vocabulary which is useful to look at before diving too much into these dense topics. This becomes confusing because it has no connection to the philosophical and theoretical goals of true 20th century Modernism. Minimalism is a different aesthetic and philosophy.

Modern architecture Running Head: ARCHIGRAM TODAY 6 began as a thought process in the late 19th century as a sort identity crisis following the industrial revolution in which cities were growing immensely, technology was advancing rapidly, social classes were moving further apart, and people were afraid that their traditions and lifestyles were coming to an end Colquhoun, In the s, a movement later known as the Arts and Crafts movement arose in England.

Arts and Crafts was opposed to the Industrial Revolution because they believed it ruined the quality of hand craft due to the introduction of machines into factories Morris, On the other side of the debate stood the proponents of Industrialization who praised the efficiency and the scale of possibility brought forth by this technological revolution. This Modernism came from the work within De Stjil The Style , a movement which praised new machine-based technology, and most importantly the complete abstraction and new interpretation of form Colquhoun, This focus on the future is the main emphasis of historical avant-gardes from whom Archigram draws influence and guidance.

Mentioned as well are the ideas of indeterminacy and perpetual becoming. It allows architecture to be open-ended, free from a fixed state, and free to the possible of change. By combining architect with star, the media turns the architect from a complex intellectual to just another way simple celebrity.

It elevates them to a level beyond normal humanity and subjects them to extremely high standards as well as directs an unnatural amount of attention to their actions, writings, and thoughts. All of these sections combined into a first-of- its-kind history of Archigram which makes this text necessary and most helpful for this paper. The trouble, however, was found in the difficulty in obtaining strong critique of contemporary architecture.

Most of the critique discovered throughout research covered of modernism, post-modernism, and other movements more than 20 years old. However, a different group of thinkers other than architectural historians could be referenced for their approach to critique.

The most radical push for change in the social, economic, political spheres of life come from Leftists of today. In fact, a lot of the architects who started the modern movement in the 20th century were socialists or socialist-sympathetic such as Adolf Loos, Le Corbusier, William Morris, Henrik Berlage, and Walter Gropius Colquhoun, The word successful is in quotations because these architects are often selected as competition winners and their ability to produce visually iconic or impressive designs.

However, quality and depth of thought is not always the main attribute to starchitect work. It is true that many of these architects rose to fame through their thought-provoking ideas but often, as is the case with fame elsewhere, the celebrity status brings with it stagnation and repetition. The main problem with starchitects is that they become a brand rather than an architect-in- progress.

Just like a Burberry trench is often recognizable without a brand name, architecture develops a style.

Rendering / CLOG

A Frank Gehry building will most likely have steel plates looking like fabric. A Zaha Hadid building will most likely look like some form of an alien starship. Yet this is what the clients want: an icon. Cities often seek the most interesting skyline because they can use crazy looking architecture as a tool to lure tourists and visitors to look around and spend money. Archigram focused on a collaboration between individuals. The most influential member of the group, Peter Cook, was interested in the group dynamics of other avant-garde groups operating in the 60s and how Archigram could learn from them Sadler, , p.

Cook was the member who pushed most for a collective identity that a group of people could contribute to. Archigram, in his eyes, then should represent the multiple personalities and opinions of its members which challenge each other rather than settle into an unprogressive state of agreement. The Modernists had a military-like approach to collaboration which resulted in a master giving orders in order for his grand scheme to be realized. On the other hand, Cook saw that a band-like approach to architecture would more effectively unite multiple minds with multiple points of view.

It investigated a future state of architecture that focused on the needs of its users as well as their own concept of what a future city could be. A large problem today is that group collaboration often gets reduced to a single name responsible for grand schemes.

Specialization is required of the members of the firm. The problem with the concept of starchitecture is that a work of architecture cannot be simplified as if one person created an entire building but that seems to be the easiest way of grabbing attention.

Lessons must be taken from Archigram and work must be attributed to all members of the design process. The media sells simple, catchy ideas; it reduces teams to individuals and their collaborative work to genius sketches.

The proliferation of this false notion of "starchitecture" diminishes the real teamwork that drives celebrated architecture. REX believes architects should guide collaboration rather than impose solutions.

We replace the traditional notion of authorship: "I created this object," with a new one: "We nurtured this process. Critiques: Surreal photo-realistic renderings The rendering has become a necessary tool in selling a project to clients.

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They often depict a project within an environment of often pure fantasy with flocks of birds flying between sun flares, hot air balloons bouncing around the clouds, children laughing and playing in fields of wild grass, and a monument of a building serving as the focus of all this beautiful, transcendental scene.

However, oftentimes these renderings are very labor-intensive and require lots of tweaking until the image conveys exactly what is desired. Also, after staring at the same rendering for hours and days on end, self-criticism starts to become weak and ineffective as the person who is working on the rendering loses track of what is an unobservable detail and what will be the most communicative.

After all, the end goal of a rendering is communication, not absolute photo-realism. This is shown in studies referenced by Julia Dorothea in her article in CLOG: Rendering, Great Weather and Happy People, , which shows that non-architects prefer realistic renderings to more diagrammatic pictures. For the non-architect, the consumer of the image, the rendering represents a mere snapshot of something that could get built. The consumer of the image merely accepts or rejects it as they will do with any other image.

Rendering with wandering people, lens flare, and flocks of birds. The hours of work and design and thought that went into the rendering is absolutely wasted. This is the problem with renderings; architecture gets reduced to another shallow consumable image devoid of meaning beyond aesthetics.

Their drawings were never photo-realistic — that is, in the 60s definition of the term with high quality hand-drawings — and instead focused on the message that was being sent. They were continuing the tradition of the Dadaists of the early 20th century who cut up images to represent their views of pop culture through the materials of the media Sadler, , p. This was done in opposition to the biased art establishment of the time which had preference for fine art of paint Figure 3 - Walking City by Ron Herron, Critiques: LEED The green movement can be critiqued as merely a correction towards common sense in design rather than a true redirection.

The advent of electricity led to an architecture that completely ignored the traditional methods of natural ventilation, natural heating and cooling, and natural lighting.

The new technology replaced all of it with mechanical systems that regulate the comfort levels automatically. We have rediscovered these design principles and are trying to place them back into architecture. LEED Leadership in Energy and Environmental Design establishes criteria which architects can follow in order to achieve certification for different levels of sustainable design. These criteria include various methods of reducing carbon emissions, increasing energy efficiency, reducing energy use, and an overall reduction in the environmental impact of the project.

The highest award given is known as Platinum and is given to buildings that meet the highest amount of LEED criteria. LEED operates a lot like a video game in which points are earned for specific actions and the player, or investor, scrambles to achieve them often for the shallow reason of merely getting points. There is no weight system to the ratings which leads to issues such as the extremely costly redevelopment of a brownfield an ex-industrial site having the same point amount as putting a bike rack on the property Quirk, As architects, investors, and developers continue to deal with LEED, their approach may degenerate into an obsessive clamor for the most points possible with concern only to the most cost effective method to obtain a high LEED rating and the good PR that will inevitably come with it.

As LEED continues to gain attention as the most used certification method in the US, it begins to start to be mandated and required by local governments, Federal departments, and businesses Quirk, This creates a whole network of bureaucracy that, in order to create fairness and ease of supervision, further enforce the idea that LEED is a checklist and a massive undertaking of paperwork.

They would love to see a city embrace all methods of high-technology that involved alternative, renewable resource use and restructured lives in support of a more mutually-beneficial relationship with nature. Final reflections and opposing viewpoints Archigram was successful in their attempt to bring back the spirit of the early Modernist avant- garde.

While their actual built works added to nothing, it was their influence that gave their memory its immortality. The benefit of having no constructed projects is that all critique is focused on their ideas and theories rather than how successful or not they were at turning theory into praxis.

All they had was the depth of their ideas and this was what they are remembered for. For example, deconstructivist architect Frank Gehry, who is currently developing plans for the Facebook campus in Silicon Valley Johnson, , built his own house in and was able to do exactly what he wanted due to the client being himself and his wife Perez, One of the forerunners of Post-Modernist architecture, Denise Scott-Brown, taught and wrote with a critical eye of Archigram.

She considered these anti-modernists as still furthering the Modernist cause, however, their form just was radically different. This can be understood, since Archigram was mostly idealizing the beginnings of Modernism and how it turned banal rather than going against the entire movement, beginnings and all.


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